“Hot Coffee: Is Justice Being Served?” Premieres on HBO, Monday, June 27 at 9 p.m. (Eastern/Pacific) and 8 p.m. (Central). It will be available on-demand later this month. For more information about the documentary, follow this link.
What Really Happened?
Stella Liebeck, 79-years-old, was sitting in the passenger seat of her grandson’s car having purchased a cup of McDonald’s coffee. After the car stopped, she tried to hold the cup securely between her knees while removing the lid. However, the cup tipped over, pouring scalding hot coffee onto her lap. She received third-degree burns over 16 percent of her body, necessitating hospitalization for eight days, whirlpool treatment for debridement of her wounds, skin grafting, scarring, and disability for more than two years.
Despite these extensive injuries, she offered to settle with McDonald’s for $20,000. However, McDonald’s refused to settle for this small amount and, in fact, never offered more than $800.
The jury awarded Liebeck $200,000 in compensatory damages — reduced to $160,000 because the jury found her 20 percent at fault — and $2.7 million in punitive damages for McDonald’s callous conduct. (To put this in perspective, McDonald’s revenue from coffee sales alone was in excess of $1.3 million a day.) The trial judge reduced the punitive damages to $480,000, but did state that McDonald’s had engaged in “willful, wanton, and reckless” behavior. Mrs. Liebeck and McDonald’s eventually settled for a confidential amount. The jury heard the following evidence in the case:
McDonald’s Operations Manual required the franchisee to hold its coffee at 180 to 190 degrees Fahrenheit;
Coffee at that temperature, if spilled, causes third-degree burns (the worst kind of burn) in three to seven seconds;
Third-degree burns do not heal without skin grafting, debridement and whirlpool treatments that cost tens of thousands of dollars and result in permanent disfigurement, extreme pain and disability of the victim for many months, and in some cases, years;
The chairman of the department of mechanical engineering and bio-mechanical engineering at the University of Texas testified that this risk of harm is unacceptable, as did a widely recognized expert on burns, the editor in chief of the leading scholarly publication in the specialty, the Journal of Burn Care and Rehabilitation;
McDonald’s admitted that it has known about the risk of serious burns from its scalding hot coffee for more than 10 years — the risk was brought to its attention through numerous other claims and suits, to no avail;
From 1982 to 1992, McDonald’s coffee burned more than 700 people, many receiving severe burns to the genital area, perineum, inner thighs, and buttocks;
Not only men and women, but also children and infants, have been burned by McDonald’s scalding hot coffee, in some instances due to inadvertent spillage by McDonald’s employees;
McDonald’s admitted at trial that its coffee is “not fit for consumption” when sold because it causes severe scalds if spilled or drunk;
McDonald’s admitted at trial that consumers are unaware of the extent of the risk of serious burns from spilled coffee served at McDonald’s then required temperature;
McDonald’s admitted that it did not warn customers of the nature and extent of this risk and could offer no explanation as to why it did not;
Liebeck’s treating physician testified that her injury was one of the worst scald burns he had ever seen.
McDonald’s did a survey of other coffee establishments in the area, and found that coffee at other places was between 30-40 degrees cooler.
Moreover, the Shriner’s Burn Institute in Cincinnati had published warnings to the franchise food industry that its members were unnecessarily causing serious scald burns by serving beverages above 130 degrees Fahrenheit. In refusing to grant a new trial in the case, Judge Robert Scott called McDonald’s behavior “callous.”
Morgan, The Recorder, September 30, 1994. From www.hottcoffeethemovie.com.
Those with "the Gold", can paint a picture anyway they want to... Wake-up democracy... !!! Movie trailer makes me want to see this movie... Monte
Posts
No comments:
Post a Comment