Jonathan Drori: The beautiful tricks of flowers | Video on TED.com

Jonathan Drori

Jonathan Drori commissioned the BBC's very first websites, one highlight in a long career devoted to online culture and educational media -- and understanding how we learn. Full bio and more links

In this visually dazzling talk, Jonathan Drori shows the extraordinary ways flowering plants -- over a quarter million species -- have evolved to attract insects to spread their pollen: growing 'landing-strips' to guide the insects in, shining in ultraviolet, building elaborate traps, and even mimicking other insects in heat.