Jul 20, 2011

Rediscovering an Ancient Fertiliser - Horizons Business

2011 SVN Innovation Awards Winner
Jason Aramburu
Founder CEO Re:char

Re:char empowers subsistence farmers in the developing world to enhance their crop yields and supplement their income, while trapping carbon and enriching depleted soil. Re:char has found that by pyrolyzing plant waste before it decomposes, they are able to re-route solid carbon into a carbon-rich soil amendment, ensuring that plant carbon (and greenhouse gas) does not return to the atmosphere. They are currently serving 750 farmers in Kenya.


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In Western Kenya, re:char is a start-up business that's using a different way to enrich the soil. It's a technique that was developed in the Amazon 8,000 years ago, and they're now developing a market for it in the 21st Century.

The product, Biochar, is created by a process of heating organic matter such as waste farm produce, without oxygen. Instead of releasing carbon dioxide into the air as the matter burns, the carbon is locked away in solid charcoal-like chunks of matter.

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I'm writing to invite you to view re:char's recent BBC World News Segment online at the following link

Last month the clip aired to millions around the world as part of BBC World's "Horizons Business," focusing on new business opportunities to fight hunger in Africa. We hope you will watch and share the clip with your friends and colleagues. We are thrilled to bring the potential of biochar to the developing world. We've been working hard this summer to expand our manufacturing, distribution and sales operations in Kenya. We were recently named Social Venture Network (SVN) Innovation award winners, for which we are thoroughly excited. As part of the award, I will present re:char at SVN's fall conference bringing together leading impact investors and entrepreneurs. In the coming weeks, we'll be announcing some exciting developments and partnerships, so please stay tuned!

best regards,
Jason Aramburu
Founder
re:char

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