James Dyson on Failure, Engineering, and College Grads - YouTube

Published on May 14, 2012 by ForaTv

Watch the complete video for free athttp://fora.tv/2012/05/01/WIRED_Business_Conference_Inventing_Sucks

Industrial designer James Dyson discusses his design philosophy of 'lean engineering,' the practice of making products lighter, cheaper, and more efficiently. Dyson models this philosophy to his design team - recent graduates who have no fear of failure.