Why the Human Brain Can't Multitask

Complete video at: http://fora.tv/conference/ideas_economy_information Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, explains why the human brain struggles to process information that is presented "with the intensity and the quantity and the speed we find ourselves surrounded by today." Revising the 1956 psychology paper, "The Magical Number Seven," Carr explains that our working memory - everything comprising the consciousness at a given moment - can only hold between two and four items at a time. The Ideas Economy: Information is a fresh look at knowledge management for the information age. The Economist will bring together theorists, strategists, and innovators who understand how to harness data to create value and advance individual, corporate, and social good. To view the full version of any video featured in this playlist, visit:http://fora.tv/conference/ideas_economy_information A former executive editor of the Harvard Business Review, Nicholas Carr writes and speaks on technology, business, and culture. A prolific and nimble thought leader, Mr Carr has written more than a dozen articles and interviews for Harvard Business Review and writes regularly for the Financial Times, Strategy and Business, and The Guardian. Nick's newest book, The Shallows: What the Internet is Doing to Our Brains, examines the intellectual and social consequences of the Internet. It has received unprecedented international acclaim and has been reviewed in all major news publications. Mr Carr has served as a commentator on CNBC, CNN, and other networks and has been a featured speaker worldwide at industry, educational, and government forums. In Spring 2008 CIO Insight named Carr's Does IT Matter?, one of the all-time "Top 15 Most Groundbreaking Management Books" and Ziff Davis included him as one of only a handful of IT management thought leaders on their "100 Most Influential People in IT" list.

FOCUS BRAIN...!!! Monte